24 years at the edge of the ecological evolution
In the middle of the 1990’s I was a corporate lawyer with two boys and a burgeoning sense of environmental awareness. By coincidence I happened to read a newspaper article about the damaging effects disposable diapers had on the Swedish environment.
The article said that each baby caused in average a half-ton of used diapers every year. Even more alarming was the fact that traditional disposable diapers were mainly made of plastic from oil. The burden on nature was huge and there were no good alternatives around. This was upsetting! I could not let go of the idea that there had to be a better way of making diapers. So, after five years of research, hard work and development I changed my life completely, from lawyer to an ecological entrepreneur. I started Eco by Naty and launched a biodegradable and environmentally friendly disposable diaper. This was followed by a line of baby care products, ranging from skincare wipes to pull-on pants.
We could have gone down the route of just using green colored packs claiming our diapers are eco-friendly, as there is no certification in this segment. Our competitors play this game. I had no intention to do so. I knew there were no shortcuts if you want to make a real change. We use high quality natural materials that cost up to five times more than standard materials. We do the research, we take the risk and pay the costs for the development, so that we can offer substantially better solutions than the existing ones.
Certificates you can trust
Also when it comes to earn the consumer’s trust we go our own way. We don’t search validations from eco organizations that give away their certificates easily, we turn to the ones with the highest demands. Eco by Naty is the first eco diaper to receive OK Biobased Certification by Vincotte, one of the world’s most demanding independent non-profit organizations. All our product lines now have this certification. It is the strongest proof of ecological excellence we know of today.
"Today Eco by Naty is the market leading diaper in the eco-friendly segment. This shows that the consumer thirsts for real ecological value without having to compromise performance. Over the years we have invested millions in groundbreaking technology. We are at the edge of the ecological development, and determined to stay so in the future. I started my company with the determination to make high performance products that were friendlier on nature, healthier for the child and with outstanding performance. ECO by Naty is all that.”
Marlene Sandberg, CEO and founder of Eco by Naty