What’s New – and What’s Always Been True
BioEmbrace carries forward what parents have always loved about Naty — now with thoughtful upgrades for even more comfort and confidence.
What’s new:
- A name that reflects our unique 100% plant-based-on-skin materials
- Up to 20% increased absorbency for leak-free days and nights
- Stronger closing tabs for a more secure fit
- Wetness indicator for easier changes
- A refreshed Scandinavian design with softer tones and modern details
What stays the same:
- Only diaper with 100% plant-based materials (polyethylene – bioPE- made from sugarcane) in contact with the skin
- Breathable, plant-based softness on skin — with a teddy-like feel for newborns
- Available in sizes 1–6, to grow with your baby from day one
- Umbilical cord cut-out in Size 1 for extra gentleness
- 100% recyclable packaging
Because better care should evolve, not change what matters.
Why Plant-based on Skin Still Matters
What touches your baby’s skin matters. That’s why we start with plants. While most disposable diapers still use fossil-based plastics against your baby’s skin, BioEmbrace does not.
It’s made with certified 100% plant-based materials on skin, verified by DinCertco—from topsheet and backsheet to cuffs and ears.
It’s also certified to the highest skin safety standards (Oeko-Tex Standard 100), tested against over 1,000 substances, and rated “Excellent” by Dermatest®. No perfume. No lotion. No guesswork. Just verified care.
From Eco by Naty → Simply Naty
As we launch BioEmbrace, we’re also simplifying our brand name:
From Eco by Naty → to just Naty.
This change reflects where we’re heading: a clearer, stronger brand identity that puts certified care at the center.
Still Swedish. Still plant-based. Still leading the way in skin-first hygiene and planet-consciousness.
For the Curious Parent – What Makes BioEmbrace Different?
BioEmbrace is more than just an update. It’s built from the inside out with a unique combination of 100% plant-based materials on skin and the highest levels of verified skin safety.
Free from fossil plastics where it matters most (on baby´s skin), certified without PFAS, parabens, phthalates, chlorine by Oeko Tex standard 100. Designed without perfume, and lotion — and rated “Excellent” for sensitive skin by Dermatest.
Newborn sizes are extra soft, with a teddy-like texture. All sizes are breathable, secure, and designed for real-life messes and milestones. It’s skin-first care, now better in every way.