At Naty, our mission has always been clear: to develop high-performance hygiene products using certified, plant-based, and skin-safe materials. Since 1994, we’ve challenged the norm by replacing fossil-based plastics with biobased alternatives — offering better choices for babies and parents, while being considerate of our planet. 

We push boundaries every step of the way — rethinking how hygiene products are made, used, and disposed of. And while innovation often means taking bold leaps forward, it also sometimes requires taking a step back to ensure the right balance of material availability, safety, and performance. For us, that’s part of the process: testing, learning, and evolving so we can deliver what truly matters, long term. 

While many brands are just starting to explore more conscious product design, Naty has been leading the way for over 30 years. Our journey is filled with firsts — innovations in skin safety, material science, and plant-based performance. 

Here’s a look at how far we’ve come — and where we’re headed next. 

1994 – Naty was born, with in-house R&D focused on compostable corn starch film — a bold step long before it became industry standard. 

1998 – Launched our first eco nappy, designed to minimize environmental impact using plant-based materials and be skin safe. 

2003-2005 – A wave of innovation followed: 

Compostable nappy bags and breast pads 

First feminine care made with compostable materials 

These early years set the tone: bold innovation rooted in safer, plant-based design.