What’s New – and What’s Always Been True
BioEmbrace carries forward what parents have always loved about Naty — now with thoughtful upgrades for even more comfort and confidence.
What’s new:
- A name that reflects our unique 100% biobased-on-skin materials
- Up to 20% increased absorbency for leak-free days and nights
- Stronger closing tabs for a more secure fit
- Wetness indicator for easier changes
- A refreshed Scandinavian design with softer tones and modern details
What stays the same:
- Only nappy with 100% biobased materials (polyethylene – bioPE- made from sugarcane) in contact with the skin
- Breathable, plant-based softness on skin — with a teddy-like feel for newborns
- Available in sizes 1–6, to grow with your baby from day one
- Umbilical cord cut-out in Size 1 for extra gentleness
- 100% recyclable packaging
Because better care should evolve, not change what matters.
Why Biobased on Skin Still Matters
What touches your baby’s skin matters. That’s why we start with plants. While most disposable nappies still use fossil-based plastics against your baby’s skin, BioEmbrace does not.
It’s made with certified 100% biobased materials on skin, verified by DinCertco—from topsheet and backsheet to cuffs and ears.
It’s also certified to the highest skin safety standards (Oeko-Tex Standard 100), tested against over 1,000 substances, and rated “Excellent” by Dermatest®. No perfume. No lotion. No guesswork. Just verified care.
From Eco by Naty → Simply Naty
As we launch BioEmbrace, we’re also simplifying our brand name:
From Eco by Naty → to just Naty.
This change reflects where we’re heading: a clearer, stronger brand identity that puts certified care at the center.
Still Swedish. Still plant-based. Still leading the way in skin-first hygiene and planet-consciousness.
For the Curious Parent – What Makes BioEmbrace Different?
BioEmbrace is more than just an update. It’s built from the inside out with a unique combination of 100% biobased materials on skin and the highest levels of verified skin safety.
Free from fossil plastics where it matters most (on baby´s skin), certified without PFAS, parabens, phthalates, chlorine by Oeko Tex standard 100. Designed without perfume, and lotion — and rated “Excellent” for sensitive skin by Dermatest.
Newborn sizes are extra soft, with a teddy-like texture. All sizes are breathable, secure, and designed for real-life messes and milestones. It’s skin-first care, now better in every way.