Since 1994, Naty has existed to challenge the norm. What began as one Swedish mother’s concern about the chemicals and fossil-based plastics in conventional nappies and on skin has grown into a global movement toward certified, bio-based, and skin-safe hygiene care.

BioEmbrace carries forward what parents have always loved about Naty — now with thoughtful upgrades for even more comfort and confidence.

Biobased hygiene care is an emerging category of nappies, wipes, liners, tampons, and more — made from bio-based materials instead of fossil-based plastics. While this category is gaining attention, it still lacks clear regulation and consistent naming.

Naty was born from one mother’s concern: why was no one talking about the chemicals in nappies — or how they might affect baby skin? That question became our mission. 

We are overjoyed to announce an extraordinary milestone for our Eco by Naty community – our success in winning 17 prestigious awards at the Loved by Parents 2024 Awards: 7 platinum, 5 gold, and 5 silver!