Pioneering Plant-Based Care: Naty’s Innovation Timeline
At Naty, our mission has always been clear: to develop high-performance hygiene products using certified, plant-based, and skin-safe materials. Since 1994, we’ve challenged the norm by replacing fossil-based plastics with biobased alternatives — offering better choices for babies and parents, while being considerate of our planet.
We push boundaries every step of the way — rethinking how hygiene products are made, used, and disposed of. And while innovation often means taking bold leaps forward, it also sometimes requires taking a step back to ensure the right balance of material availability, safety, and performance. For us, that’s part of the process: testing, learning, and evolving so we can deliver what truly matters, long term.
While many brands are just starting to explore more conscious product design, Naty has been leading the way for over 30 years. Our journey is filled with firsts — innovations in skin safety, material science, and plant-based performance.
Here’s a look at how far we’ve come — and where we’re headed next.
1994–2005: Building the Foundation
- 1994 – Naty was born, with in-house R&D focused on compostable corn starch film — a bold step long before it became industry standard.
- 1998 – Launched our first eco nappy, designed to minimize environmental impact using plant-based materials and be skin safe.
- 2003–2005 – A wave of innovation followed:
- Compostable nappy bags and breast pads
- First feminine care made with compostable materials
These early years set the tone: bold innovation rooted in safer, plant-based design.
2005–2015: Expanding the Offering
- 2009–2010 – Extended into new product categories:
- Launched eco baby toiletries
- Tried our way into organic certified textiles
We continued to broaden our range, always with a focus on safer ingredients and lower-impact materials.
2016–2020: Raising the Bar with Certifications & Full Transparency
- 2016–2017 – Big leaps in certified care:
- OK Biobased wipes & feminine/period care
- GOTS-certified organic tampons
- Baby toiletries with Cosmos natural-certified ingredients
- 2018 – A landmark year: 100% plant-based materials on baby’s skin
- 2019 – Highlights included:
- Diapers and Pants certified with Oeko tex standard 100
- Vegan certification across all Naty products
- Home compostable and Ecocert-certified wipes
- 2020 – We refined every detail:
- Organic cotton veil wrappers for tampons
- Flushable, water degradable certified wipes
This period solidified Naty’s position as the go-to brand for consumers seeking independently certified, high-performing care made with responsibly sourced materials.
2024–2025: Innovation for the Next Generation
- 2024 – Major product upgrades:
- Our softest ever newborn nappy
- Improved performance across nappies, nappy pants, and wipes
- Size 7 nappy pants – because every baby’s journey is individual
- Introduction of Bamboo nappies and pants
- Femcare range certified with Oeko tex standard 100
- 2025 – Continuing the momentum:
- Launch of XXL compostable wipes
- Upgrading Naty Feminine / Period Care: softer pads with improved absorption, and full range in new paper packaging.
- Introduction of BioEmbrace – our next-generation nappy range featuring a new name and better product, with Swedish design clarity
For over three decades, Naty has proven that thoughtful design, rigorous certification, and biobased-based materials can truly reshape hygiene care. From baby to maternity, feminine / period care and beyond, we create products that prioritize skin safety, and material responsibility — without compromise on performance.
And this is only the beginning. Our journey continues.