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Greenwashing is when a brand says they're green, but they’re actually just talking c**p. The environmental industry is big business and not everyone’s in it for the love of the planet. So, how can you stop shady companies getting their hands on your cash?

Prestigious German newspaper, Süddeutsche Zeitung, known for their thorough research and honest journalism, have just awarded Eco by Naty as the ‘Best Eco Nappy’. Yay! Find out what they had to say about Naty.

We are delighted to feature on the Digital compact podcast hosted by Joel Kaczmarek. Recorded in Naty’s office, we talk about how Naty began, creating innovation for the health off the baby and environment. If you’d like to give it a listen, please click on the button below.

Ever since Eco by Naty was founded in Sweden, many years ago, we have been truly inspired by the simplicity and minimalistic Scandinavian design.

We sometimes get the question; Why don't we use the Nordic Swan Label as a certificate for our products? Here's why!

Tout d'abord, Naty AB soutient la démarche et les recommandations de l’ANSES, qui doivent permettre d’avoir sur le marché, des couches plus sûres. Nous sommes convaincus depuis la création de NATY en 1994 que la réglementation actuelle (REACH) n'est pas suffisamment stricte. Nous travaillons intensément pour créer le meilleur produit possible, en mettant un accent particulier sur l’absence de produits chimiques et l'impact sur l'environnement. Il y a deux aspects importants que le consommateur final doit prendre en compte lors de son choix de couches : l’aspect chimique et l'aspect écologique.

After many years of research and development Naty’s long awaited maternity line has finally arrived! Read on to discover the details on Naty’s new Maternity Collection.

Naty's CEO Marlene Sandberg announces some changes at Naty in order to ensure the company maintains its sustainability standards.

While there are plenty of gift guides, there aren’t as many ideas on how to make your holidays greener. We figured it was best to round up and share a few ideas on having a sustainable holiday season!

A few months back we published an article, which briefly touched on the overproduction of food. In this piece the focus will be on the severe repercussion that food waste has on the individual and corporate level.

This year marks twelve years since the massive “Made in China” scandal, which rightly highlighted the unethical practices multiple multinational companies (MNC) used in their Chinese manufacturing facilities.

Autumn is one of the most colorful times of the years. At Naty we find inspiration in the seasons and try to use the changing them as a reminder to make daily changes in our lives to be more ecological.

Why was Naty founded in the first place? What was the spark? What’s behind all the years of research and how was the very first eco diaper was created? Here we give you a little behind-the-scenes of Naty…

With the brewing scandal in the US and France over ingredients in feminine care products, and the rising awareness of cancerous and hormonal chemicals affecting women, tampons and pads are a hot topic.

Recently Naty proudly posted on our social media channels that we received a fantastic rating from 60 million de consommateurs. Here, we explain why we’re so proud of this, and what it means moving forward.

If you follow us or use our diapers, you might have seen that we have a new generation of diapers. To keep our promise to you on being 100% transparent, we’re sharing all the details of our fantastic new generation here!

As your delivery date draws closer you’re probably wondering what to pack in your hospital bag. We’ve compiled a list of what most mothers recommend as “must haves” for the hospital bag.

The changing discussion about food today is having an impact on the food industry. Many people seem to think of veganism as a food trend, and not as the environmentally saving lifestyle it could be.

Currently environmental and industry experts estimate that plastic production will increase 400% by the year 2050.

Did you know that cotton is one of the oldest fibres, which can be tracked back to about 5000 B.C.? What most people don't know is how harmful the conventional production method is when making the cotton for people and the environment.

If you're looking to reduce your exposure to chemicals, eating organic is an obvious way to start. While only four chemicals are used on organic crops, some 430 are used on non-organic crops.

Did you know that clothes and shoes labeled as waterproof are often made of plastic treated with chemicals to resist rain and bad weather?

Furniture and carpets can be treated with a so-called perfluorinated chemical that makes the fabric less sensitive to dirt and water. This chemical can later be found in the breast milk.

In kindergarten, children are exposed to the same chemicals at home but sometimes at an even greater extent research shows.

Many women turn to alternative therapies during pregnancy, whether to help with problems such as backache or morning sickness or simply to help them feel calm and relaxed.

Most children spend a lot of time in their room - sucking and biting on toys and other things in the home. Soft plastic figures often contain PVC and can leach substances that make plastics soft.

There's no disputing the evidence: breast milk is the best possible food for your new baby. It contains substances that help regulate appetite, promote brain development and guard against diseases.

Are you planning on hosting a more environmental friendly baby shower? Sometimes it can be a bit tricky to know where to start. That's why we have gathered all our favourite ideas in one post to help you. Together we can all make a difference.

So you've had your baby - and s/he's gorgeous, of course. But what about you? Give yourself a helping hand and take extra care of yourself as well as your baby.

In a nursery the bed can hold and let go of hazardous chemicals. It can cause nose and throat irritation, breathing trouble, and other health problems.

Our new baby care product line is entirely organic and fragrance free - perfect for your little ones sensitive skin.

We have a new addition to our toiletry family - our family care line! It consists of products that are entirely organic and fragrance free - a great addition to the bathroom essentials.

When we decided to extend our product range with children's clothes we also decided not to take any shortcuts.

Our new mother care product line is entirely organic and fragrance free - perfect for mums-to-be's changing skin. The new range consists of 3 different products for that are all certified by ECOCERT.

We just made potty training a lot simpler with our Eco by Naty Clean Potty. Potty training is an extraordinary practice since it usually is the first daily life activity that your child will start to independently manage.

People may talk of the healthy pregnancy 'glow', but you could well spend your time feeling less than perfect.

The idea of Naty was conceived when Marlene Sandberg was pregnant with her second child and was reading a newspaper article about the high levels of waste that conventional nappies produce.

Transparency is extremely important to us at Eco by Naty. In addition to this we use independent authorities to certify that the quality of our products and their performance is exactly what we say.

Since our very first beginning, in Sweden 1994, we have conquered markets as the UK, France, Germany, Austria, Switzerland, the US, Canada and Australia.

Bisphenol A is a common plastic chemical that children ingest through food. Crushed tomatoes, canned corn and caviar are some examples of metal containing chemicals.

Counter to all the advice to start with purées and move on from there is a movement known as 'baby-led weaning', pioneered by infant feeding expert Gill Rapley.

Not all women breastfeed successfully, or for the recommended six months. If you fall into this category, the most important thing is to ensure that your baby receives all the nutrients he needs through formula.

Your baby will survive perfectly well for the first six months on milk alone, whether breast or formula, but around this time s/he will be ready to try 'proper' food, on the way to enjoying family meals with you.

Spending time thinking about what might happen on the big day is advisable - being informed puts you in charge of any decisions that need to be made.