Transparency and trust are also significant for Scandinavia that Indeed, are very important for us. We want our products to be efficient, deliver the best quality and to be good for your baby and for the environment, that is our main focus. And to ensure that, we are always checking and double checking that we are doing things right. We have chosen to challenge our suppliers and ourselves, and to become more open about subjects that matters like plastic use. We are not afraid to take the stand in sensitive questions, and that really aligns with the Scandinavian spirit. When it comes to the look of our diaper, we wanted to be as close to the Scandinavian style as possible, with a clean touch of mother nature. Therefore, our diapers are simple and minimalistic, mostly composed of white and bright colors. A few years ago, we teamed up with the young and talented French designer, Zoe de la Casas, who we asked to create the perfect finishing touch on the diapers. The result came to be outstanding and we are gladly using the design on our diapers. With a lot of Scandinavian influences such as small leaves, flowers, moon’s and dots on a white background, the diapers are what we call, perfection. See for yourself!