We aim to use compostable and renewable materials. We are using innovative technologies and materials to find the best environmental solution. We avoid harmful substances in our formulations. In addition to certifying our products, we screen each ingredient for over 200 materials, testing them twice. We minimise the usage of chemicals and oil-based plastic whenever possible.
26 YEARS AT THE EDGE OF THE ECOLOGICAL EVOLUTION
I founded Eco by Naty 26 years ago. A few years earlier, I had read an article in a Swedish newspaper about the fact that diapers are made of oil plastic. At the same time, being a busy mother of two sons, I did not see that washing diapers would fit into that schedule. I felt like I needed to do something. I wanted to develop a healthy ecological product that would perform as well as the best traditional diapers. I knew there were no shortcuts if I wanted to make a real change. That is why I created Naty.
By choosing our products, our customers are joining us on our sustainable journey.
CEO AND FOUNDER OF ECO BY NATY
SWEDISH HIGH-TECH ECO
Today Eco by Naty is the market leading in the eco-friendly segment. This shows that the consumer thirsts for real ecological value without having to compromise on performance. Over the years we have invested millions in ground breaking technology. We are at the edge of the ecological development, and determined to stay so in the future. I started my company with the determination to make high performance products that were friendlier on nature, healthier for the child and with outstanding performance. ECO by Naty is all that.
Environmentally friendly products have become a big business, which means plenty of companies are happy to greenwash their customers. Naty was born over 26 years ago, way before the ‘green trend’, and we've always used hard work and transparency to sell our products. We don’t want to shout about what we do (well maybe sometimes...) but instead let others do the talking. That’s why we go to the toughest environmental organizations for our certifications. And our customers are happy too. According to parent reviews, Naty is consistently known as the best eco diaper around! Yay!
WHILE OTHERS HAVE BEEN TALKING, WE HAVE BEEN WORKING
8 out of 10 product lines are compostable - independent industrial compost certification by TÜV Austria.
DEVELOPING NEW SOLUTIONS
We are working with state organizations, governments and leading worldwide experts to find joint solutions on better materials and better waste management. As an example: How can we develop a system which allows you to compost your diapers and femcare products at home? And actually use the soil for your garden? This is not yet allowed as diapers and femcare products contain feces and blood.
Since our aim is to develop compostable diapers and feminine care products, we want to find a solution for you to compost at home. We are also reviewing solutions to equip stores with industrial composts for these product categories.
WHAT YOU BUY MATTERS
One of the stigmas of green products has been that their performance was considered to be inferior to traditional ones. We’ve introduced a new concept – sustainable performance. Our core belief is that true performance minimises environmental impact. Instead of achieving technological performance at the expense of babies’ and the environment’s well-being, Naty invests most of its resources to develop products that deliver premium performance while reducing their environmental impact.
SUSTAINABILITY OUR WAY
We have achieved international success by conducting business in a fair and ethical way and we continue creating positive impact through efficcient use of resources as well as developing renewable materials.
At Naty you can make a career regardless of gender and nationality. Our workforce is diverse, and this is how we like it! Our global leadership team consists of as many women as men and our office in Stockholm is a melting pot of languages and age groups.
We constantly improve our products and seek to find new and better solutions that benefit both our customers and society, challenge established multinationals and seek long-term partnerships with our business partners to change the way we work together in a more responsible way.
Our entrepreneurial culture fosters innovation and we pursue it with excellence in a transparent way. We want to help people living a healthier lifestyle and raise awareness about environmental issues for the future of our planet and its natural resources.
Production: Naty works with selected manufacturers who act responsible and follow their country’s laws and regulations as well as Naty’s specific requirements: code of conduct, working environment, protecting the rights of Manufacturer’s employees, no child labour, minimize impact of environment.
Transportation: The best alternative from an environmental perspective is chosen: Sea freights are preferred, truck freights on land, air freights are avoided.
Fair and ethical: The company is Swedish and pays full corporate tax in Sweden. Neither the ingredients nor finished products are tested on animals.