Biobased Hygiene Care

CARE THAT LEADS WITH NATURE AND ENDS WITH TRUST.

SETTING A NEW STANDARD IN EVERYDAY CARE

At Naty, we pioneered biobased hygiene care to offer a safer, more responsible alternative to conventional products made with fossil-based plastic. For over 30 years, we've led with nature, using biobased materials on skin, and where possible fully in product, and backing every claim with certifications and tests. We don’t wait for the industry to change. We build what’s next. From nappies to period care, our products are made to meet the highest standards — because body and planet deserves better.

WHAT IS BIOBASED HYGIENE CARE?

Biobased hygiene care is an emerging category of nappies, wipes, liners, tampons, and more — made from bio-based materials instead of fossil-based plastics. While this category is gaining attention, it still lacks clear regulation and consistent naming.

Over the years, terms like “eco,” “natural,” and “organic” have been widely used — but often without definition or proof. In reality:

There are no legally defined “eco” hygiene products
“Natural” or “organic” only applies to specific components, such as organic cotton — and even then, only in limited parts of the product
Many products that use these terms still rely on fossil-based plastics on skin

That’s why at Naty, we choose to lead with “biobased” — a term that is measurable, verifiable, and certifiable. We believe this is the most honest and transparent way to describe hygiene care that prioritizes renewable materials, performance, and skin safety. It’s not just a label — it’s a commitment to facts.

While the disposable hygiene industry has existed for over 70 years, Naty helped pioneer this biobased path back in 1994 — long before the category had a name. We’ve spent over 30 years building this movement and raising the bar for what hygiene care should be.

FROM PLANT TO PRODUCT — AND WHAT’S POSSIBLE NEXT

We work with global experts to source biobased materials that perform — safely, softly, and without compromise. This includes:

Nappies: Two high-performance options — one with a 100% biobased polyethylene (bioPE) made from sugarcane in contact with the skin, and another with bamboo viscose in both the topsheet and backsheet.
Wipes: Cellulose based, made from FSC® certified fibers, certified OK Compost Home & Industrial, ensuring clean degradation with no harmful residues, and formulated with ultrapure water
Sanitary pads: Organic cotton top sheet, FSC® pulp, biobased & compostable backsheet and wrap
Tampons: 100% GOTS-certified organic cotton
Toiletries: COSMOS Natural-certified with 98% of natural origin of the total.

Biobased is a major step forward — but compostable isn’t the same. Today, no fully compostable disposable nappies exist at commercial scale. Why?

Composting infrastructure is limited and would require massive investment
A full product redesign would double costs and compromise on absorbency and leakage

We won’t overpromise. When safe, high-performing circular solutions become truly viable, we’ll lead. Until then, we’ll keep making the best biobased care possible.

HOW WE PROVE OUR BIOBASED CLAIMS

We don’t just say “biobased” — we prove it. Every claim is backed by internationally recognized certifications that verify our materials, sourcing, and composition:

DIN CERTCO –Confirms the exact percentage of biobased content in materials like our sugarcane-based bioPE
FSC® – Guarantees that the pulp used in our nappies, wipes, and liners is sourced from responsibly managed forests
GOTS –Validates that our tampons are made from 100% certified organic cotton
OK Biobased (TÜV Austria) –Confirms that our wipes, sanitary pads and liners are made from renewable biological sources
OK Compost Home & Industrial (TÜV Austria) –Certifies that selected wipes, wrappers, and bags meet strict compostability standards
OK Biodegradable Water (TÜV Austria) –Confirms that our flushable wipes break down safely in aquatic environments

We also work with material experts to ensure our products perform reliably — without greenwashing or guesswork.

Want to learn more about how we test for skin safety? See here

SMARTER CARE, SMARTER DISPOSAL

Biobased care reduces fossil plastic use — but smart disposal matters too. Here's how to dispose of Naty products responsibly, depending on your local waste system:

Nappies: General waste
Pads & Liners: Used → general waste. Wrapper → compostable
Tampons: General waste (do not flush)
Compostable Wipes: Organic waste bin (if accepted)
Flushable Wipes: Flush one at a time, only in systems that support it
Toiletries: Bottles recyclable in plastic stream
Disposal Bags: Compostable → organic waste (if accepted)
All Naty packaging and individual wrapping is recyclable.

Always check your local waste guidelines for the correct disposal of product and packaging.

EXPLORE OUR SKIN SAFETY HERE

OUR PRODUCT RANGE FOUND HERE

READY TO SWITCH? FIND NATY NEAR YOU HERE