Innovation

24 years of eco innovation is just the beginning!

Naty is the leading innovative eco company today. Should there be any doubt of that, look at our track record. During the 24 years since Marlene Sandberg founded the company we have introduced a number of game changing innovations, most recently our Clean Potty that eliminates the need of cleaning with biodegradable inserts. Naty is also the first eco company to receive independent certifications for eco diapers and wipes by Vincotte, the strongest proof of ecological excellence we know of today.

Over the years our innovations have been adopted by our colleagues in the eco trade. We don’t mind that, we salute it! We never lock our innovations with patents, we leave them free for others to use. The more good ecological products there are on the market, the better.

Anyway, while others may keep their eyes on what we have been doing, we keep looking forward. How can the ecological and life-simplifying boundaries be stretched even more? Welcome to a preview of some Naty innovations to come!

We will soon introduce a new, smart baby bottle. It comes with a display that shows the temperature of the content, and the bottle itself has an innovation to keep the content warm (or cool) a longer with help from thousands of micro-bubbles blown into the bottle walls for better isolation.
We will soon introduce a new, smart baby bottle. It comes with a display that shows the temperature of the content, and the bottle itself has an innovation to keep the content warm (or cool) a longer with help from thousands of micro-bubbles blown into the bottle walls for better isolation.

The never ending aim for ecological excellence includes all our product lines. So, while other eco companies will keep using plastic made of oil, the Eco by Naty baby- and bath care bottles will all be made of sugar cane. A natural, renewable material that makes both nature and humans happier. For the benefit of the summoned positive ecological effect, we welcome other manufacturers to adapt the idea!

Last but not least, a true affair of the heart for us: Today we are well on the way to realize the next big ecological step: The 100% compostable diaper. Look out for future reports to come!