Why don't we use the Scandinavian label Nordic Swan?

AWARDS & TESTS

LOVED BY USERS. RECOGNISED BY EXPERTS.

With over 30 awards in the past three years alone, Naty is celebrated across baby and feminine care for combining high performance with skin-first design and planet consciousness. Founded in Sweden in 1994, we’ve built decades of trust while leading innovation in certified hygiene care. From diapers and training pants to wet wipes and period care, Naty is proud to be recognized by both parents, women and independent award panels globally.

AWARD-WINNING HYGIENE CARE BRAND

Loved by Parents Awards

🥇 Best Eco Brand – Platinum (2025 & 2024) 🥇 Best Sustainable Baby Brand – Gold (2025)

Naty is consistently recognised for its leadership in plant-based hygiene care. From the US to around the world, our products and mission are celebrated by parents and experts alike — for certified materials and everyday performance families and women can trust.

DIAPERS RECOGNIZED FOR COMFORT & TRUST

Loved by Parents Awards
🥇 Best Nappy Range – Platinum (2024, Naty Original)
🥇 Best Premium Nappy Range Newborn – Platinum (2025, Naty Original)
🥇 Best Natural Baby Diaper Brand (2025, Naty Original) Baby Innovation award (U.S)
🥈 Best Innovative Nappy – Gold (2025, Naty Bamboo)
Green Matters approved (U.S)
🏆 Best Natural Baby Diaper Brand (2025, Naty Original)
Baby Innovation award (U.S)
🏆 Organic Disposable Diaper product of the year (2024, Naty Original)
Bio à la Une Awards (France)
🏆 Best Eco Product – Nappy (2025, Naty Original)
Magic Maman (France)
5-Star Parent Rating Magic Maman (2025, Naty Original)
📣 Featured in First Time Mums UK “Test & Rated” review:
22 out of 24 families likely to recommend Naty Original Diapers to a family member or friend
Read the review