Our baby clothes are made with the best organic fabric we could find. The organic fabric is naturally grown without any chemicals and 100% GM-free, which means it only involves an insignificant burden on the environment. It has achieved the label "Bra Miljöval"/"Good environmental choice" certified by the Swedish Environmental Foundation. The cost to produce organic clothing is significantly higher when the outcome for the farmer is 15% lower, while the area for growing the cotton is double in size. There is cheaper cotton out there, we know. But that cotton is using 1 ton of chemicals to produce 1 ton of cotton! The world today needs every effort, small and big, for more common sense and better ethics.

Eco by Naty's organic clothing has achieveed the label "Good Environmental Choice" Textile Criteria 2012:1 from The Swedish Society for Nature Conservation (SSNC). It is Sweden's largest environmental organisation and has used Good Environmental Choice criteria for textiles since 1996. These criteria have recently been revised. Demands are now higher on both constituent fibres and the processing of fibre to finished product. There are requirements for both natural fibres being organic and the synthetic fibres to be recycled. Many of the processing requirements are similar to the GOTS certificaiton, but the label's "Good Environmental Choice" requirements are generally more demanding.