Since 1994, Naty has existed to challenge the norm. What began as one Swedish mother’s concern about the chemicals and fossil-based plastics in conventional nappies and on skin has grown into a global movement toward certified, bio-based, and skin-safe hygiene care.

BioEmbrace carries forward what parents have always loved about Naty — now with thoughtful upgrades for even more comfort and confidence.

Biobased hygiene care is an emerging category of nappies, wipes, liners, tampons, and more — made from bio-based materials instead of fossil-based plastics. While this category is gaining attention, it still lacks clear regulation and consistent naming.

Naty was born from one mother’s concern: why was no one talking about the chemicals in nappies — or how they might affect baby skin? That question became our mission. 

With over 30 awards in the past three years alone, Naty is celebrated across baby and feminine care for combining high performance with skin-first design and planet consciousness.

At Naty, our mission has always been clear: to develop high-performance hygiene products using certified, plant-based, and skin-safe materials.

Parenting is all about making choices that matter. With New Naty Bamboo Viscose Diapers and Training Pants, you're choosing breathable, super-absorbent comfort for your baby.

We are overjoyed to announce an extraordinary milestone for our Eco by Naty community – our success in winning 17 prestigious awards at the Loved by Parents 2024 Awards: 7 platinum, 5 gold, and 5 silver!