Demo Purpose

You deserve periods without worry

From our original period care to something even better

Periods aren’t always a walk in the park: cramps, mood swings, leaks… the list goes on. What you shouldn’t have to worry about is the safety and comfort of your products. Since 1994, Naty has put your body and skin first when making hygiene care. The only period products with both 100% biobased material on body/skin, the highest levels of verified skin safety and a unique natural softness. Now with improved absorbency on our pads, liners with an even softer feel and increased flexibility and the whole range comes in 100% recyclable paper packaging with a new design. Naturally soft comfort and certified skin safe, so you can focus on you, not your period products.

What’s new - and what’s always been true

Everything you love about Naty, now even better. New look. Same skin-first standards.

What’s New

Pads: Improved protection with new absorbent channels, FSC certified core and for Super and Night liquid-repellent wings.
Liners: Softer feel and better flexibility.
Always skin-safe, now certified: Dermatest® “Excellent” and OEKO-TEX® Standard 100 (tested against 1,000+ substances incl. chlorine, PFAS, parabens, phthalates).
Full Naty Period range: 100% recyclable paper pack in a new look.

What’s Always Been True

100% certified organic cotton on skin. No conventional plastic.
Compostable backsheet & compostable individual wrap.
Made without fragrance, dyes or lotions.
Naturally soft & breathable biobased comfort.
Cotton lock technology on our tampons, reducing fiber shredding . 100% plastic free.

True comfort. Biobased softness. Trusted protection.

Why biobased on skin still matters

A woman spends roughly 56,000 hours wearing period products, which is about 6.4 years over a lifetime. That’s why what touches your skin and goes inside your body matters. While most period care claims to be “gentle,” “natural,” and “green” without verification. We do the opposite.

Naty period care is 100% certified organic cotton on skin with no conventional plastic. Dermatest® “Excellent” and OEKO-TEX® Standard 100 verifies skin-safety to the level of testing the materials, while many allergy certifications only review ingredient lists.

Our upgraded pads feature new absorbent channels (plus liquid-repellent wings on Super & Night) to keep you secure, day and night. Biobased, skin safe and they work.

Protection that starts with skin safety, because you should never have to compromise. No fragrance. No dyes. No guesswork. Just verified care.

From Eco by Naty → Simply Naty

With this change, we are now simplifying our brand name:From Eco by Naty → to just Naty.

This change reflects where we’re heading: a clearer, stronger brand identity that puts certified care at the center.

Still Swedish. Still biobased. Still leading the way in skin-first hygiene and planet-consciousness.

What makes Naty period care different?

New Naty Period Care is more than just an upgrade. We carry the only period care with both 100% biobased on skin and the highest levels of verified skin safety with special natural softness. The outcome? A period range for your trusted protection.

Free from what you don’t want: no conventional plastic and designed without fragrances, dyes and lotions. Certified by OEKO-TEX® Standard 100 (tested against 1,000+ substances, including chlorine, PFAS, parabens, and phthalates) and rated “Excellent” by Dermatest®.

Features with you in mind: Pads with absorbent channels to lock in flow fast and keep you secure. Liners soft and flexible. Biobased, compostable backsheet and wrap, and a recyclable paper pack in a new look.

Tampons made with 100% organic cotton and fully plastic free (even the individual wrap), with cotton lock technology to reduce shredding. Certified by GOTS and OEKO-TEX® Standard 100.

BUY TODAY FROM OUR OWN WEBSHOP OR YOUR LOCAL RETAILER

EXPLORE OUR BIOBASED MATERIALS PAGE HERE

EXPLORE OUR SKIN SAFETY YOU HERE

Pioneering Plant-Based Care: Naty’s Innovation Timeline

At Naty, our mission has always been clear: to develop high-performance hygiene products using certified, plant-based, and skin-safe materials. Since 1994, we’ve challenged the norm by replacing fossil-based plastics with biobased alternatives — offering better choices for babies and parents, while being considerate of our planet.

We push boundaries every step of the way — rethinking how hygiene products are made, used, and disposed of. And while innovation often means taking bold leaps forward, it also sometimes requires taking a step back to ensure the right balance of material availability, safety, and performance. For us, that’s part of the process: testing, learning, and evolving so we can deliver what truly matters, long term.

While many brands are just starting to explore more conscious product design, Naty has been leading the way for over 30 years. Our journey is filled with firsts — innovations in skin safety, material science, and plant-based performance.

Here’s a look at how far we’ve come — and where we’re headed next.

1994–2005: Building the Foundation

1994 – Naty was born, with in-house R&D focused on compostable corn starch film — a bold step long before it became industry standard.
1998 – Launched our first eco nappy, designed to minimize environmental impact using plant-based materials and be skin safe.
2003–2005 – A wave of innovation followed:
- Compostable nappy bags and breast pads
- First feminine care made with compostable materials

These early years set the tone: bold innovation rooted in safer, plant-based design.

2005–2015: Expanding the Offering

2009–2010 – Extended into new product categories:
- Launched eco baby toiletries
- Tried our way into organic certified textiles

We continued to broaden our range, always with a focus on safer ingredients and lower-impact materials.

2016–2020: Raising the Bar with Certifications & Full Transparency

2016–2017 – Big leaps in certified care:
- OK Biobased wipes & feminine/period care
- GOTS-certified organic tampons
- Baby toiletries with Cosmos natural-certified ingredients
2018 – A landmark year: 100% plant-based materials on baby’s skin
2019 – Highlights included:
- Diapers and Pants certified with Oeko tex standard 100
- Vegan certification across all Naty products
- Home compostable and Ecocert-certified wipes
2020 – We refined every detail:
- Organic cotton veil wrappers for tampons
- Flushable, water degradable certified wipes

This period solidified Naty’s position as the go-to brand for consumers seeking independently certified, high-performing care made with responsibly sourced materials.

2024–2025: Innovation for the Next Generation

2024 – Major product upgrades:
- Our softest ever newborn nappy
- Improved performance across nappies, nappy pants, and wipes
- Size 7 nappy pants – because every baby’s journey is individual
- Introduction of Bamboo nappies and pants
- Femcare range certified with Oeko tex standard 100
2025 – Continuing the momentum:
- Launch of XXL compostable wipes
- Upgrading Naty Feminine / Period Care: softer pads with improved absorption, and full range in new paper packaging.
- Introduction of BioEmbrace – our next-generation nappy range featuring a new name and better product, with Swedish design clarity

For over three decades, Naty has proven that thoughtful design, rigorous certification, and biobased-based materials can truly reshape hygiene care. From baby to maternity, feminine / period care and beyond, we create products that prioritize skin safety, and material responsibility — without compromise on performance.

And this is only the beginning. Our journey continues.