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  1. Greenwashing

    What are the defining characteristics of an eco nappy? Some might argue that conventional plastic nappies that are free from chemicals, perfume and dioxins are eco-friendly. Whilst others think of the production process as a whole and the material composition when they define the eco-friendliness of a brand. Unfortunately, greenwashing, which is marketing used to promote the perception that a product is environmentally friendly when in reality it is not, has become more common.

    If you are interested in finding an eco-nappy that isn’t only free from chemicals, perfume and VOCs but is also made from as little oil-based plastics as possible, we can help you out.

    There are two things that you can look for in the ingredients list for the nappy that you are interested in. If you want as little oil-based plastics as possible in the nappy then you want to avoid nappies that are made from polyethylene (PE) and polypropylene (PP). They are most frequently found in the inner lining (top sheet) and the outher lining (backsheet). One eco-friendly biodegradable material to look for is plant-based polylactic acid (PLA) or bioplastic. This material can be used for both the inner and outer lining. In addition to this, independent certifications of the materials used in the nappy will also back up the claims and give you an indication of the composition of the ingredients.

    We are working hard every day with finding alternative materials to different components of the nappies and we’re extremely proud that our nappy is made up of as little non-biodegradable materials as possible. We’re slowly replacing these non-biodegradable components with new and innovative materials whilst maintaining a high level of performance.

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  2. What's inside a Naty diaper?

    At Naty we use renewable resources whenever possible, and we always strive to find suppliers offering 100% biodegradable materials. The conventional plastic outer sheet has been replaced with a biodegradable material made from corn starch and cellulose fiber, both natural materials. This material, whilst being watertight, also allows the nappy to breathe, resulting in an airier, dryer, cooler, and more com - fortable nappy.

    The outer breathable layer is made from GM-free maize starch, natural additives and biodegradable polyester which is 100% biodegradable in appropriate conditions. The absorbing layer of Naty nappies also consists of biodegradable chlorine free cellulose fluff pulp, blended with a small amount of super-absorbent granules which are necessary to enhance the absorbency of the nappy thereby reducing the number of nappy changes you will make. We aim to use renewable resources as often as possible while also focusing on performance.

    Today, Naty nappies are one of the most environmentally friendly disposable nappy options available on the market.

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  3. The Naty story

    Entrepreneurship Naty’s idea was conceived when Marlene Sandberg was pregnant with her second child and was reading a newspaper article about the high levels of waste that conventional nappies produce. The newspaper article was a wake up call to change the way she lived. Marlene knew that in order to make a disposable nappy work for the environment and for busy new mums, she needed to reinvent the disposable nappy from the inside out. By opting for materials that would effectively biodegrade and leave out the worrying list of plastics and chemicals used in conventional nappies. When Marlene came up against a brick wall, because there were no environmentally friendly materials for nappies, she didn’t give up. She carried out her own research and development into alternatives, and found a small factory in Sweden prepared to work with her, and Naty was launched onto the market in 1998.

    Naty is tiny in comparison to the nearest, conventional competitor, which reach billions in annual revenue. But what Marlene has achieved with intelligence, drive and the heart of an entrepreneur is remarkable. Not satisfied with the early prototypes for the Naty nappy, she is constantly striving to improve the environmental performance of the nappies and their reliability for time-poor mums. Marlene says: ”I am very proud of the fact that our nappies compete with conventional nappies both on performance and price; for the simple truth is that if we didn’t, no one would buy them.” This approach has remained the same for the last 23 years. When there is no available natural material, Naty refuses to follow the market’s rules and challenges suppliers to create a new material. Naty is finding new ways to approach customers. Being a small company, it does this through a program for loyal customers and by spreading the word of mouth creates a big customer base among conscious parents. Many retailers now recognise the consumer power and increase an assortment of ecological products.

    Marlene says “it’s a complete waste of time doing something mediocre” and this combination of entrepreneurial approach with excellence is a key to being successful in the competitive market.

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  4. Potty training and our innovative Clean Potty

    Potty training can be tricky business. We just made that a lot simpler with our Eco by Naty Clean Potty. Potty training is an extraordinary practice since it usually is the first daily life activity that your child will start to independently manage. 

    If you want to learn more about different alternatives for using disposable pull up diapers, we recommend you to read this article over at Mom Loves Best.

    When to start potty training?

    Potty training is a major milestone for your child so how do you know when your child is ready for it? Every child is unique and when to start potty training depends on the mental and physical readiness, and not on a specific age. As stated in the Mayo Clinic’s guidelines to potty training ask yourself these questions:

    Does your child seem interested in the potty chair or toilet, or in wearing underwear?

    Can your child understand and follow basic directions?

    Does your child tell you through words, facial expressions or posture when he or she needs to go?

    Does your child stay dry for periods of two hours or longer during the day?

    Does your child complain about wet or dirty diapers?

    Can your child pull down his or her pants and pull them up again?

    Can your child sit on and rise from a potty chair?

    If your answer is mostly yes to these questions your child could be ready for potty training.

    Which potty to choose?

    There are so many potties on the market, how do you know which one to choose? The Eco by Naty Clean Potty is the most convenient and environmentally friendly potty on the market. With our potty there will be less mess since you have a biodegradable bag in the potty, which you just flush in the toilet after the child has done the dirty business. No additional cleaning is needed, which will save you lots of time. Also, the potty is made of 100% renewable material, a plastic made from sugar cane.

    How to start potty training?

    When you’ve decided to start the training, two major points to keep in mind is a positive attitude and patience. Also, it is good to have a consistent plan instead of using trial and error so that your toddler doesn’t get confused. For example, how do you want to start and how will you handle accidents? When this is established it is time to get all the useful equipment.

    Start with making your child accustomed with the potty. For example, you can have your child sit on the potty without a nappy for a few minutes several times a day. There are several potty-training books and toys to entertain your child while waiting. Even though your child just sits there, compliment your child for trying and tell your child that s/he can try again later. 

    Potty training incentives

    Some children will learn easier and faster with incentives, like for example stickers, a star chart or extra bed time stories. Another incentive is to do potty training cards, which get a punch each time your child achieve to go to the potty. Then, for example, after the child has gotten 5 punches s/he will get a reward. Verbal praise is also very important. Good luck with your potty training!

    For some more examples on incentives, take a look here:

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  5. Organic vs. non-organic cotton

    Organic vs. non-organic cotton

    Did you know that cotton is one of the oldest fibres, which can be tracked back to about 5000 B.C.? Still today cotton is widely used being the most popular natural fabric in the world.

    What most people don’t know is how harmful the conventional production method is when making the cotton for people and the environment. For example, cotton covers 2.5% of the cultivated land in the world but at the same time uses 16% of all pesticides, which is more than any single main crop.

    The used pesticides and fertilisers contaminate the ground water, lakes and rivers that go right into the ocean. The pesticides also kill thousands of people and millions of animals every year.

    One way to prevent these horrible production processes is to buy organic cotton.

    But why is organic cotton better than conventional cotton?

    Drinking water, freshwater fish and coastal life doesn’t get polluted since no toxins and pesticides are used in organic farming.

    No toxic chemicals will be in the clothes you wear and this also makes the clothes hypoallergenic.

    Less water is used to produce organic cotton than when producing non-organic cotton.

    A more biologically diverse farming is used when making organic cotton. This is important since a lot of species have become extinct due to our unsustainable farming practices.

    Organic cotton is also more comfortable to wear. Organic cotton has more soft natural fibres since it hasn’t been treated with harsh chemicals. Also, organic cotton can be weaved thinner making it more durable and comfy.

    Without the harsh chemicals it is also the right choice for parents that doesn’t want their baby to be exposed to allergenic substances.    

    What we do at Eco by Naty

    Without doubt it is of great importance for us at Eco by Naty to provide a healthy product both for our children and mother nature.

    All our clothing is made of 100% certified organic cotton. The cotton is grown in line with the toughest global environmental standards available, the Global Organic Textile Standards (GOTS) and the cotton plantation carries an IFOAM certification. The GOTS is recognised as the leading standard for textiles made from organic fibres worldwide. It defines high level environmental criteria along the entire supply chain and requires compliance with social criteria as well. The cotton is grown in Turkey, the yarn and the fabrics are produced in Sweden and the clothes are sewn in Latvia.

    This is so that you can have a peace of mind knowing that our clothes are good both for your child and mother nature.

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  6. How does the composting diaper service work?

    The diaper has a long history of continuous inventions and improvements. The modern day disposable diaper saw its first light in the 20th century. It was first and foremost the convenience and performance of these new diapers that revolutionized the lives of many families. They quickly entered every household and a large majority of children started wearing disposable plastic diapers. As landfills were filling up as a result of this new invention new alternatives started to appear. New compostable technology and with the emergence of new environmentally friendly materials suddenly an eco-friendly disposable diaper was possible. We think it’s important to eliminate as much disposable diapers as possible from landfills. One way to do this is to properly compost our diapers and there are many composting diaper services out there that do this. One of these services that we work closely with is EarthBaby. But how does the composting actually work? 

    EarthBaby exclusively provides Eco by Naty's diapers in their compostable service and they successfully compost 20 000 lbs (~9 000 kg) of diapers a week. Since 2008 they've diverted more than 5.5 million lbs (~2.5 million kg) of diapers from Bay Area landfills. Read more by visiting their website or visit their Facebook page

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  7. Our Organic Mother Care Line

    Our new mother care product line is entirely organic and fragrance free – perfect for mums-to-be's changing skin. The new range consists of 3 different products for that are all certified by ECOCERT.

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  8. Our Certified Organic Family Care Line

    We have a new addition to our toiletry family - our family care line! It consists of products that are entirely organic and fragrance free – a great addition to the bathroom essentials. The new range consists of 5 different products that are all certified by ECOCERT. In addition to not having to worry about the content of our family toiletry range, we have made sure that the packaging is made with Green PE and fully recyclable (Shampoo, Shower Gel & Body Lotion). In comparison to conventional polyethylene, the main difference is that the ethanol used for Green PE is not produced using crude oil, but instead is derived from renewable source – sugarcane ethanol (around 95%).

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  9. Our Certified Organic Baby Care Line

    Our new baby care product line is entirely organic and fragrance free – perfect for your little ones sensitive skin. The new range consists of 5 different products for your little darling that are all certified by ECOCERT. In addition to not having to worry about the content of our baby toiletry range, we have made sure that the packaging is made with Green PE and fully recyclable (Baby Shampoo, Baby Bath Foam, Baby Lotion & Baby Body Wash). In comparison to conventional polyethylene, the main difference is that the ethanol used for Green PE is not produced using crude oil, but instead is derived from renewable source – sugarcane ethanol (around 95%).

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  10. What is ECOCERT® certification?

    Transparency is extremely important to us at Eco by Naty. Declaring the ingredients and materials that we use in our products is key. In addition to this we use independent authorities to certify that the quality of our products and their performance is exactly what we say.

    EcoCert is an organic certfication and inspection body established in France in 1991. With activity in over 80 countries it has become one of the largest organic certification organizations in the world and one of the best known labels in the field of standardization regarding natural cosmetics. The ”Natural and organic cosmetic label” has a minimum of 95% of all plant-based ingredients in the formula and a minimum of 10% of all ingredients by weight must come from organic farming.

    To ensure an environmentally friendly cosmetic product, the Ecocert standard lays down that the ingredients are derived from renewable resources and manufactured by using environmentally friendly processes.

    Ecocert therefore checks the absence of:







     Synthetic perfumes and dyes

     Animal-derived ingredients (unless naturally produced by them: milk, honey, etc.).

    All our personal care products are certified by ECOCERT.

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