Why don't we use the Scandinavian label Nordic Swan?
Take a look at below criterias. As long as one of these criteria is fulfilled, a product will pass. Take a look at that last criteria and consider that this also includes the packaging. This means that it's enough for the packaging to be renewable, with the actual diaper being fully plastic. We believe that the criteria for the Nordic Swan product category in which diapers belong - 023 - Hygiene products is inadequate. The bio based content in the product must fulfil any of these:
Criterias for receiving a Nordic Swan label (one of the below is enough to pass):
  • More than 50% of the diaper being bio based, determined by certification.
  • More than 20% of the packaging being either recycled or renewable
  • More than 7% of the total plastic being renewable