ABOUT NATY
Naty redefines hygiene for every body—babies, women, and beyond. Founded by a Swedish mother in 1994, we’ve led the shift to certified safe and plant-based care. “Naty was born from a mother’s determination to create better care — and that spirit still drives us. As a team led by mainly women, we carry her legacy forward with boldness and purpose.”
— Johanna Sjöborg, CEO of Naty
Always skin-first. Always planet-considerate.
CERTIFIED SAFE. MADE FOR SKIN. BUILT FOR TRUST.
Most people don’t realize that conventional diapers, pads, and wet wipes contain fossil-based plastic—directly against the skin. At Naty, we do things differently. Our products are made with plant-based materials on skin and, where possible, throughout the product—always verified by third-party certifications and tested to the highest skin safety standards. We combine plant-based materials with modern performance to deliver comfort without compromise. Our mission? Raise the bar for hygiene care—across all stages of life.
CERTIFIED CARE FOR MODERN FAMILIES
Every Naty product is backed by independent certification—because safety shouldn’t be a guessing game. From diapers and wet wipes to pads and tampons, our materials are tested for skin compatibility, traceability, and transparency. We use FSC-certified pulp, GOTS-certified organic cotton, and plant-based plastics like sugarcane-derived bioPE. Our wet wipes are compostable and certified by TÜV Austria for both home and industrial systems. And our products meet Oeko-Tex, Dermatest, COSMOS Natural, and Vegan standards. We're not here to follow trends—we're here to offer better care for you, your baby, and the world you share.
A NEW STANDARD FOR HYGIENE
Hygiene care hasn’t evolved fast enough. Naty exists to change that. We combine high-performance, plant-based materials with skin safety, and a commitment to third-party verification. While most brands still rely on fossil plastics and vague claims, we offer a proven, certified alternative. From fossil-free layers against skin to compostable wet wipes and pads, we’re building the future of hygiene—one that’s safer, smarter, and trusted by women and families who expect better.
PLANT-BASED CARE. CERTIFIED THROUGH AND THROUGH.
