"Finally, you can find your baby's poop in corn, instead of the other way around." While it probably won’t become the tagline on our packaging and website, we were very excited to be featured on The Colbert Report with Stephen Colbert just a couple of weeks ago.

We focus so much on research and development working towards a disposable diaper that is completely compostable. We let our product speak for itself and believe in the performance, health, and environmental benefits of disposable diapers that are more environmentally friendly than other leading brands.

Of course, we love getting a little bit of help, so when our ambassadors ask local retailers to start carrying Nature Babycare products, or when fans of Nature Babycare start blogging about us and linking to our website, we can’t thank you enough. And of course, being featured on The Colbert Report doesn’t hurt either.

Be sure to check out the clip below:

Thank you so much for your support, we appreciate everything you do in helping to make Nature Babycare a great product. If you’d like to do even more, there are a few simple things that can make a big difference:

• Blog about us
• Become a Nature Babycare Ambassador
• Follow us on Twitter
• Become a fan on Facebook
• Link to us from you website
• Tell your friends
• Tell your family
• Ask your local retailer to carry Nature Babycare products

The holidays are almost here and we’re staring out of our office onto a snow covered Stockholm. As we start to thin out here at the office, heading home to see family and friends during the holidays, we wanted to take the time to thank you for your support.

We’d like to thank you all for the past year and can’t wait to see what the new year brings. In this past year, we’ve introduced Nature Babycare products in several different countries, including here in Sweden. It’s been amazing to see how well received we have been in all of the countries, of course there is something special about sharing Nature Babycare with all of our friends and family in Sweden.

Several Nature Babycare products have undergone changes, as we constantly work to provide you with products that are healthy for your baby as well as being environmentally friendly. That includes our nappies based on natural materials, or biodegradable wipes, and our toiletries, which are 100% free of parabens, perfume, and dyes. The health of your baby is incredibly important, that’s why we are always researching and developing new ways to improve our products.

Thank you again for all you’ve done, we wouldn’t be where we are without you. Your comments, suggestions, and questions, they all make us better.

Happy Holidays everyone!
 

Allow us to gloat for just a second, because Nature Babycare was just awarded EcoBabyWorld’s Green Award for Outstanding Product 2009 for our Pull on Pants! We can’t tell you how proud we are.

EcoBabyWorld does not allow submissions for this award, but instead goes out and chooses the products from companies which they deem to be “creating safe and eco-friendly baby products.” The people behind EcoBabyWorld then test the products to determine which are eligible to be considered an Outstanding Product.

It’s not every day that a small entrepreneurial ecological baby company in Sweden beats out the big guys like Pampers and Huggies. But, come to think of it, while it may not be everyday, those days are coming more and more frequently as of late. And we have only you to thank.

So thank you. Thank you for continuing to support what we do. Thank you for thinking about, and taking care of, the environment. And of course, thank you for putting the health, well being, and future of your baby, first.

Nature Babycare is now on both Facebook and Twitter. We’ve been updating a few times a week now.

On the Nature Babycare Facebook Fan Page and the Nature Babycare Twitter feed you’ll find all kinds of exciting news like:

• A Twitter post about Nature Babycare being awarded the Good Environmental Choice certificate by the Swedish Society for Nature Conservation for our ECO Shampoo, Wash, and Bath.
• Environmental tips on ways to green up your bathroom in a sustainable way.
• Childcare news on living a healthy lifestyle.
• Going green when buying a pet.
• Links to green shops where you can buy Nature Babycare products as well as other environmentally friendly stores.

We know that you are informed consumers. Engaged consumers. That’s why we want to make sure that you all know what is going on with Nature Babycare. Especially because rather than spending millions on marketing campaigns like some of the multinationals, we focus on constantly improving our product.

If you’re interested in helping out there are a few easy things you can do:

• Blog about us 
• Follow us on Twitter 
• Become a fan on Facebook 
• Link to us from you website
• Tell your friends and family

And of course, feel free to comment. We read every comment and love hearing from you all!

In the past, Nature Babycare has always thanked our Ambassadors by sending out a voucher for a package of nappies. We have also been sure to send out vouchers as compensation for faulty nappies. It’s always been important to us that those of you so interested in Nature Babycare products have a good experience.

Unfortunately, due to technical issues, Tesco will no longer be able to accept the voucher we have sent out.

The vouchers can still be redeemed at stores such as Boots, Co-Op, and Sainsbury’s.

We’d like to apologize for any problems this may have caused. If you have any questions please don’t hesitate to leave a comment or send us an e-mail at info@naty.com.

First, we’d like to once again thank everyone for their feedback in terms of the new design. We read every comment written here, we read every e-mail sent to us, we make sure that we take into account what you are saying. Without our engaged customers, Nature Babycare would not be the company that it is today.

We have received many questions about when the improved nappy will be in store. Unfortunately, this is a difficult question to answer. Because of the fact that not all sizes of nappies were affected, and not all areas in the UK were affected, the timing of deliveries will vary. It should be noted that only a small proportion of nappies were affected and that the vast majority are fully functional.

However, the new nappies were produced about three weeks ago (approximately the first week of July) and were immediately shipped to the UK. Production has continued since then and shipments continue to roll in. The nappies should be on shelves throughout the UK fromt his week onwards.

In the meantime, we would like to let everyone know how to decipher the batch code. The batch code is the indentifying code which helps us with our quality control.

The batch code is printed on the package of all Nature Babycare nappies as an ink jetted black dot format. It usually begins with a letter followed by five (5) or six (6) digits and a time stamp.

The relevant numbers are those directly preceding the time stamp. These numbers can be read to identify when the nappy was produced.

The first digit represents the year. For 2009, you will see a 9. The next three digits represent the day of the year on which the nappies were produced.

For example a batch code C902518:53 means that the nappy was produced in 2009, on the 25th day of the year, January 25th.

In order to provide you with the performance you deserve, we took immediate steps to improve fastening issues on the larger sizes of Nature Babycare nappies. The improved nappies will be sold in the same packaging as before, but we hope that the above information will help you as Nature Babycare works to once again allow you to go green without giving up performance.
 

We are constantly working to improve our nappies. That’s why we value your feedback so much. We have created a new design, a thinner nappy that uses fewer raw materials so that it fits your child better. Unfortunately, there is a possibility that certain sizes of the new design Nature Babycare have proven to be less effective than we would have expected.

We have received prompt feedback from customers in the UK about our new Comfort Fit design. While some are quite pleased that we have created a thinner nappy, and thus cut down on the amount of raw materials used, some have also raised concerns about the fastening system.

With the feedback from you, we have been able to design a solution. We are in the process of making this change immediately so that our Nature Babycare nappies will continue to give you the performance you came to expect. To be sure that you can begin using Nature Babycare products with confidence, we are shipping new nappies to the affected areas. These new nappies will ensure that the tab fastens properly to the front panel and will be arriving shortly. This will once again allow you to go green without giving up performance.

We love hearing from users of Nature Babycare. Your ideas and comments are incredibly valuable to us so that we can make sure our nappies continue to perform at a high level. As mentioned, we are constantly working to develop our nappies further and will continue to take your ideas and comments into consideration as we work to improve upon our existing design.
 

Marlene Sandberg, who nearly 15 years ago started working on the idea that would become Naty and the Nature Babycare brand, was awarded the 2009 Veuve Clicquot Business Woman Award in Stockholm, Sweden on Tuesday, May 12th 2009.

The Veuve Clicquot Business Woman Award was founded 37 years ago and recognizes business women who exhibit qualities of entrepreneurship, determination, and creativity.

The 2009 Veuve Clicquot Business Woman Award focused on those same qualities, but also looked at social responsibility, such as environmental activism. And that’s where Marlene and Nature Babycare come into the picture.

Marlene was recognized for, “with passion and commitment, having founded and built an expanding company with extensive exports throughout the world. In a competitive market, she has developed ecological and environmentally friendly products designed for children, and thus, like all true entrepreneur, challenged the industry giants. She is recognized for her entrepreneurship and achievement in breaking in as a supplier to major retailers throughout the world.”

In the end though, we can’t take all of the credit. In fact, it is people like you who deserve the credit. So thank you. Thank you for continuing to support what we do. Thank you for thinking about, and taking care of, the environment. And of course, thank you for putting the health, well-being, and future of your baby, first.

Welcome to our brand new homepage and the Nature Babycare Blog!

Here at Naty our intentions are simple, to create products that are gentle on you, your baby, and of course, the environment. Our intentions for our new blog might be even simpler. We want to start a conversation with you. A conversation about you, your baby, and the environment. And what we can all do to make sure that all three are in harmony.

There’s so much to think about. Raising a child has never been easy, but raising a child today means so many things to think about. Everything from education to the environment. We know. We’re parents too.

We hope you’ll check back often. We hope that you’ll leave your questions and comments and add to this conversation. But most of all, we hope that you’ll join us as we strive to create something that makes the world just a little bit better of a place to live.