Wednesday, September 09, 2009
By Blog UK on
Allow us to gloat for just a second, because Nature Babycare was just awarded EcoBabyWorld’s Green Award for Outstanding Product 2009 for our Pull on Pants! We can’t tell you how proud we are.
EcoBabyWorld does not allow submissions for this award, but instead goes out and chooses the products from companies which they deem to be “creating safe and eco-friendly baby products.” The people behind EcoBabyWorld then test the products to determine which are eligible to be considered an Outstanding Product.
It’s not every day that a small entrepreneurial ecological baby company in Sweden beats out the big guys like Pampers and Huggies. But, come to think of it, while it may not be everyday, those days are coming more and more frequently as of late. And we have only you to thank.
So thank you. Thank you for continuing to support what we do. Thank you for thinking about, and taking care of, the environment. And of course, thank you for putting the health, well being, and future of your baby, first.
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Monday, August 24, 2009
By Blog UK on
Nature Babycare is now on both Facebook and Twitter. We’ve been updating a few times a week now.
On the Nature Babycare Facebook Fan Page and the Nature Babycare Twitter feed you’ll find all kinds of exciting news like:
- A Twitter post about Nature Babycare being awarded the Good Environmental Choice certificate by the Swedish Society for Nature Conservation for our ECO Shampoo, Wash, and Bath.
- Environmental tips on ways to green up your bathroom in a sustainable way.
- Childcare news on living a healthy lifestyle.
- Going green when buying a pet.
- Links to green shops where you can buy Nature Babycare products as well as other environmentally friendly stores.
We know that you are informed consumers. Engaged consumers. That’s why we want to make sure that you all know what is going on with Nature Babycare. Especially because rather than spending millions on marketing campaigns like some of the multinationals, we focus on constantly improving our product.
If you’re interested in helping out there are a few easy things you can do:
- Blog about us
- Follow us on Twitter
- Become a fan on Facebook
- Link to us from you website
- Tell your friends and family
And of course, feel free to comment. We read every comment and love hearing from you all!
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Friday, August 21, 2009
By Blog UK on
In the past, Nature Babycare has always thanked our Ambassadors by sending out a voucher for a package of nappies. We have also been sure to send out vouchers as compensation for faulty nappies. It’s always been important to us that those of you so interested in Nature Babycare products have a good experience.
Unfortunately, due to technical issues, Tesco will no longer be able to accept the voucher we have sent out.
The vouchers can still be redeemed at stores such as Boots, Co-Op, and Sainsbury’s.
We’d like to apologize for any problems this may have caused. If you have any questions please don’t hesitate to leave a comment or send us an e-mail at info@naty.com.
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Wednesday, August 05, 2009
By Blog UK on
We know that there has been some confusion about composting Nature Babycare nappies. Hopefully, our earlier post, “How to Dispose of Nature Babycare Nappies” cleared up some of those questions. We still suggest that you place the nappies in our Nature Babycare Disposal Bags and dispose of them in the trash bin.
That being said, we recognize the importance of ecologically friendly composting. So, for those of you who have the space in your garden, we’d like to explain how to get started with your very own compost pile. It’s the perfect step for anyone interested in environmentally friendly organic gardening.
First, you need to make some room. The size of your compost pile is up to you, but you usually want to set aside a one meter by one meter area.
To ensure that you get a good pile of compost started, some wire fencing around your composting area is a good idea.
Once you have the area set aside, you’ll need something to compost. There are two different forms of composting material, usually referred to as green material and brown material.
• Green material is just what it sounds like, green material. Things like old fruits and vegetables and even grass after having mowed your lawn. Green material acts as a nitrogen source for your compost pile.
• Brown material is your carbon source. This includes things like dead leaves and even un-dyed cardboards.
Make sure that you have a good mixture of the two different materials. It is important to the decomposition process and a good balance will allow for a better compost pile.
How you mix your compost is up to you. Some people suggest you layer your brown and green materials in the beginning, others suggest you mix them all up from the start. I prefer to mix them from the start.
Now that you’ve got your compost pile started, make sure that you the pile stays damp. Not wet, but damp enough that decomposition can occur. To ensure that decomposition is occurring, turn your compost pile once or twice a month. Once every two weeks usually works well.
Over the course of a few months, you’ll notice that your compost pile is shrinking. This is a good thing. That means it is working. You’ll start to notice a dark rich soil appear which is perfect for your vegetable garden, flowers, or anywhere else around the house.
Because you are most likely adding material to your compost pile, be sure to sift through the soil so that you don’t have any material that has yet to fully decompose.
With that, you’ve created a compost pile which will put you on your way to an organic and environmentally friendly garden.
Good luck and happy green gardening!
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Thursday, July 30, 2009
By Blog UK on
First, we’d like to once again thank everyone for their feedback in terms of the new design. We read every comment written here, we read every e-mail sent to us, we make sure that we take into account what you are saying. Without our engaged customers, Nature Babycare would not be the company that it is today.
We have received many questions about when the improved nappy will be in store. Unfortunately, this is a difficult question to answer. Because of the fact that not all sizes of nappies were affected, and not all areas in the UK were affected, the timing of deliveries will vary. It should be noted that only a small proportion of nappies were affected and that the vast majority are fully functional.
However, the new nappies were produced about three weeks ago (approximately the first week of July) and were immediately shipped to the UK. Production has continued since then and shipments continue to roll in. The nappies should be on shelves throughout the UK fromt his week onwards.
In the meantime, we would like to let everyone know how to decipher the batch code. The batch code is the indentifying code which helps us with our quality control.
The batch code is printed on the package of all Nature Babycare nappies as an ink jetted black dot format. It usually begins with a letter followed by five (5) or six (6) digits and a time stamp.
The relevant numbers are those directly preceding the time stamp. These numbers can be read to identify when the nappy was produced.
The first digit represents the year. For 2009, you will see a 9. The next three digits represent the day of the year on which the nappies were produced.
For example a batch code C902518:53 means that the nappy was produced in 2009, on the 25th day of the year, January 25th.
In order to provide you with the performance you deserve, we took immediate steps to improve fastening issues on the larger sizes of Nature Babycare nappies. The improved nappies will be sold in the same packaging as before, but we hope that the above information will help you as Nature Babycare works to once again allow you to go green without giving up performance.
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Wednesday, July 15, 2009
By Blog UK on
We are constantly working to improve our nappies. That’s why we value your feedback so much. We have created a new design, a thinner nappy that uses fewer raw materials so that it fits your child better. Unfortunately, there is a possibility that certain sizes of the new design Nature Babycare have proven to be less effective than we would have expected. 
We have received prompt feedback from customers in the UK about our new Comfort Fit design. While some are quite pleased that we have created a thinner nappy, and thus cut down on the amount of raw materials used, some have also raised concerns about the fastening system.
With the feedback from you, we have been able to design a solution. We are in the process of making this change immediately so that our Nature Babycare nappies will continue to give you the performance you came to expect. To be sure that you can begin using Nature Babycare products with confidence, we are shipping new nappies to the affected areas. These new nappies will ensure that the tab fastens properly to the front panel and will be arriving shortly. This will once again allow you to go green without giving up performance.
We love hearing from users of Nature Babycare. Your ideas and comments are incredibly valuable to us so that we can make sure our nappies continue to perform at a high level. As mentioned, we are constantly working to develop our nappies further and will continue to take your ideas and comments into consideration as we work to improve upon our existing design.
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Thursday, July 02, 2009
By Blog UK on
One of the questions frequently asked to our Customer Service is how the nappy should be put to waste after it has been used. We would like to take the opportunity to give some advice about this and give some information about the materials in our nappies.
From an environmental viewpoint the best way to dispose our nappies is to put them in a biodegradable nappy-bag and put them in the waste bin. It’s not recommended to put used nappies in the compost bin. The reason is that human waste contains bacteria that will not be destroyed and can contaminate water and people.
Nature Babycare consist largely of renewable materials. These raw materials come from plants and trees. When the materials are burned carbon dioxide is released to be consumed by other plants or trees. In this way more carbon dioxide is not released into the air, which is the result when petroleum-based materials are being burnt.
We want to make available a disposable nappy that is as environmentally friendly as possible. We want to offer a choice to parents who try to reduce their impact on our nature. The target for Nature Babycare is to develop a nappy that is 100% biodegradable. We are not quite there yet, due to the fact that renewable alternatives are not yet available for some of the materials used in nappies. But, you can be sure we are working hard to find materials that are kind to our environment and at the same time meet our high demands on performance.
We have already come far in our strive to be able to offer an environmentally friendly alternative and you can be sure by using Nature Babycare nappies you will make less impact on the environment compared to if you would use most other nappies on the market.
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Tuesday, June 23, 2009
By Blog UK on
About a month ago, we were invited to a seminar held by the Swedish Society for Nature Conservation, known here in Sweden as Svenska Naturskyddsföreningen.

The Swedish Society for Nature Conservation is celebrating 100 years of environmental advocacy this year. It is incredible timing considering the UN Climate Summit will be held just next door in Copenhagen, Denmark in December of 2009.
In conjunction with the upcoming climate meeting in Copenhagen, the Swedish Society for Nature Conservation is holding a series of seminars titled “Key issues for climate change and Copenhagen 2009.”
Each seminar challenges politicians, scientists, and the average citizen to focus on the environmental issues that are becoming more and more important. The seminars are meant to generate support, ideas, and even passion for these key issues.
The seminar on Monday, May 25th, was titled “Winners and losers: How to maximize opportunities and minimize risks.”
The seminar focused on the differences between what was described as “north” and “south” and the history of international cooperation. Both successes and failures. Speakers from organizations such as SIDA, SNF, and the IBON Foundation spoke of the challenges facing the world today as cooperation becomes more and more necessary to overcome climate change.
Much of the seminar focused on the upcoming UN Climate Summit in Copenhagen and the importance of the summit. The seminar ended with a call to action. A call to all citizens to make demands of their governments, and of the UN, to work together in the quest for a greener climate.
Being a Swedish-based company and being active in Denmark, we at Naty look forward to seeing the decisions made at the UN Climate Summit in Copenhagen.
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Monday, June 15, 2009
By Blog UK on
Nearly 15 years ago, Marlene Sandberg found herself thinking about nappies, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness. As all new parents eventually realize, nappies became an everyday occurrence. 
It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable nappies had on the Swedish environment. On average, every Swedish baby was responsible for a half ton of dirty nappies every year. According to the US Environmental Protection Agency, it can take hundreds of years for an ordinary disposable nappy to decompose. So the nappies kept piling up, due in part to the material in traditional disposable nappies being predominately oil-derived plastic. While the nappies were out of sight, for Marlene, they were never truly out of mind.
Nature Babycare is Born
Marlene recalls that time as being a time of environmental awakening, but also of uncertainty. Uncertainty in how to make a difference with two young sons and a demanding career. “Like many people of my generation I was becoming much more environmentally aware,” says Marlene “but at the same time, I had a busy life and I did not see that washing nappies would fit into that schedule.”
Like any good entrepreneur with environmental aspirations though, Marlene made it work. In fact, she decided to delve into the world of disposable nappies and create a better alternative. After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable nappy onto the market.
Nature Babycare Learns to Walk and Talk
While nearly all disposable nappies contain a superabsorbent synthesized from petroleum, the design of Nature Babycare disposable nappies made it possible to reduce the amount of petroleum based superabsorbent without actually decreasing the nappy's absorbency. This design allows for the reduction of non-renewable materials in the production of the nappy. Nature Babycare disposable nappies are based on natural materials. Research and development continues as Naty constantly strives to increase the percentage of biodegradable material in the hopes of one day producing a disposable nappy that is 100% biodegradable
Nature Babycare Grows Up
Today Naty and the Nature Babycare brand have expanded from nappies to a range of baby care products. This includes wipes that are 100% natural and sold in packaging based on natural chalk to further minimize the negative impact on the environment, disposal bags that are 100% biodegradable, and even a line of skincare products that are based on biodegradable and natural materials as well as being hypoallergenic and paraben free. Naty and the Nature Babycare line of products continues to find new and innovative ways to provide environmentally aware parents with baby care options that fit their needs.
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Thursday, June 11, 2009
By Blog UK on
Marlene Sandberg, who nearly 15 years ago started working on the idea that would become Naty and the Nature Babycare brand, was awarded the 2009 Veuve Clicquot Business Woman Award in Stockholm, Sweden on Tuesday, May 12th 2009.
The Veuve Clicquot Business Woman Award was founded 37 years ago and recognizes business women who exhibit qualities of entrepreneurship, determination, and creativity.
The 2009 Veuve Clicquot Business Woman Award focused on those same qualities, but also looked at social responsibility, such as environmental activism. And that’s where Marlene and Nature Babycare come into the picture.
Marlene was recognized for, “with passion and commitment, having founded and built an expanding company with extensive exports throughout the world. In a competitive market, she has developed ecological and environmentally friendly products designed for children, and thus, like all true entrepreneur, challenged the industry giants. She is recognized for her entrepreneurship and achievement in breaking in as a supplier to major retailers throughout the world.”
In the end though, we can’t take all of the credit. In fact, it is people like you who deserve the credit. So thank you. Thank you for continuing to support what we do. Thank you for thinking about, and taking care of, the environment. And of course, thank you for putting the health, well-being, and future of your baby, first.
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