First, we’d like to once again thank everyone for their feedback in terms of the new design. We read every comment written here, we read every e-mail sent to us, we make sure that we take into account what you are saying. Without our engaged customers, Nature Babycare would not be the company that it is today.

We have received many questions about when the improved nappy will be in store. Unfortunately, this is a difficult question to answer. Because of the fact that not all sizes of nappies were affected, and not all areas in the UK were affected, the timing of deliveries will vary. It should be noted that only a small proportion of nappies were affected and that the vast majority are fully functional.

However, the new nappies were produced about three weeks ago (approximately the first week of July) and were immediately shipped to the UK. Production has continued since then and shipments continue to roll in. The nappies should be on shelves throughout the UK fromt his week onwards.

In the meantime, we would like to let everyone know how to decipher the batch code. The batch code is the indentifying code which helps us with our quality control.

The batch code is printed on the package of all Nature Babycare nappies as an ink jetted black dot format. It usually begins with a letter followed by five (5) or six (6) digits and a time stamp.

The relevant numbers are those directly preceding the time stamp. These numbers can be read to identify when the nappy was produced.

The first digit represents the year. For 2009, you will see a 9. The next three digits represent the day of the year on which the nappies were produced.

For example a batch code C902518:53 means that the nappy was produced in 2009, on the 25th day of the year, January 25th.

In order to provide you with the performance you deserve, we took immediate steps to improve fastening issues on the larger sizes of Nature Babycare nappies. The improved nappies will be sold in the same packaging as before, but we hope that the above information will help you as Nature Babycare works to once again allow you to go green without giving up performance.
 

We are constantly working to improve our nappies. That’s why we value your feedback so much. We have created a new design, a thinner nappy that uses fewer raw materials so that it fits your child better. Unfortunately, there is a possibility that certain sizes of the new design Nature Babycare have proven to be less effective than we would have expected.

We have received prompt feedback from customers in the UK about our new Comfort Fit design. While some are quite pleased that we have created a thinner nappy, and thus cut down on the amount of raw materials used, some have also raised concerns about the fastening system.

With the feedback from you, we have been able to design a solution. We are in the process of making this change immediately so that our Nature Babycare nappies will continue to give you the performance you came to expect. To be sure that you can begin using Nature Babycare products with confidence, we are shipping new nappies to the affected areas. These new nappies will ensure that the tab fastens properly to the front panel and will be arriving shortly. This will once again allow you to go green without giving up performance.

We love hearing from users of Nature Babycare. Your ideas and comments are incredibly valuable to us so that we can make sure our nappies continue to perform at a high level. As mentioned, we are constantly working to develop our nappies further and will continue to take your ideas and comments into consideration as we work to improve upon our existing design.
 

From an environmental viewpoint the best way to dispose our nappies is to put them in a biodegradable nappy-bag and put them in the waste bin. It’s not recommended to put used nappies in the compost bin. The reason is that human waste contains bacteria that will not be destroyed and can contaminate water and people.

About a month ago, we were invited to a seminar held by the Swedish Society for Nature Conservation, known here in Sweden as Svenska Naturskyddsföreningen.

The Swedish Society for Nature Conservation is celebrating 100 years of environmental advocacy this year. It is incredible timing considering the UN Climate Summit will be held just next door in Copenhagen, Denmark in December of 2009. 

In conjunction with the upcoming climate meeting in Copenhagen, the Swedish Society for Nature Conservation is holding a series of seminars titled “Key issues for climate change and Copenhagen 2009.”

Each seminar challenges politicians, scientists, and the average citizen to focus on the environmental issues that are becoming more and more important. The seminars are meant to generate support, ideas, and even passion for these key issues.

The seminar on Monday, May 25th, was titled “Winners and losers: How to maximize opportunities and minimize risks.”

The seminar focused on the differences between what was described as “north” and “south” and the history of international cooperation. Both successes and failures. Speakers from organizations such as SIDA, SNF, and the IBON Foundation spoke of the challenges facing the world today as cooperation becomes more and more necessary to overcome climate change.

Much of the seminar focused on the upcoming UN Climate Summit in Copenhagen and the importance of the summit. The seminar ended with a call to action. A call to all citizens to make demands of their governments, and of the UN, to work together in the quest for a greener climate. 

Being a Swedish-based company and being active in Denmark, we at Naty look forward to seeing the decisions made at the UN Climate Summit in Copenhagen.

Nearly 15 years ago, Marlene Sandberg found herself thinking about nappies, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness. As all new parents eventually realize, nappies became an everyday occurrence. 

It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable nappies had on the Swedish environment. On average, every Swedish baby was responsible for a half ton of dirty nappies every year. According to the US Environmental Protection Agency, it can take hundreds of years for an ordinary disposable nappy to decompose. So the nappies kept piling up, due in part to the material in traditional disposable nappies being predominately oil-derived plastic. While the nappies were out of sight, for Marlene, they were never truly out of mind.

Marlene Sandberg, who nearly 15 years ago started working on the idea that would become Naty and the Nature Babycare brand, was awarded the 2009 Veuve Clicquot Business Woman Award in Stockholm, Sweden on Tuesday, May 12th 2009.

The Veuve Clicquot Business Woman Award was founded 37 years ago and recognizes business women who exhibit qualities of entrepreneurship, determination, and creativity.

The 2009 Veuve Clicquot Business Woman Award focused on those same qualities, but also looked at social responsibility, such as environmental activism. And that’s where Marlene and Nature Babycare come into the picture.

Marlene was recognized for, “with passion and commitment, having founded and built an expanding company with extensive exports throughout the world. In a competitive market, she has developed ecological and environmentally friendly products designed for children, and thus, like all true entrepreneur, challenged the industry giants. She is recognized for her entrepreneurship and achievement in breaking in as a supplier to major retailers throughout the world.”

In the end though, we can’t take all of the credit. In fact, it is people like you who deserve the credit. So thank you. Thank you for continuing to support what we do. Thank you for thinking about, and taking care of, the environment. And of course, thank you for putting the health, well-being, and future of your baby, first.

Welcome to our brand new homepage and the Nature Babycare Blog!

Here at Naty our intentions are simple, to create products that are gentle on you, your baby, and of course, the environment. Our intentions for our new blog might be even simpler. We want to start a conversation with you. A conversation about you, your baby, and the environment. And what we can all do to make sure that all three are in harmony.

There’s so much to think about. Raising a child has never been easy, but raising a child today means so many things to think about. Everything from education to the environment. We know. We’re parents too.

We hope you’ll check back often. We hope that you’ll leave your questions and comments and add to this conversation. But most of all, we hope that you’ll join us as we strive to create something that makes the world just a little bit better of a place to live.