At Naty we have new pack sizes for our eco nappies/diapers.
Unfortunately we have noted some remarks in relation to the changes we have recently made to our pack sizes, which have slightly reduced the number of nappies/diapers per pack. First and foremost, we are sorry to hear that some of our loyal Naty friends do not believe they are getting the same value for money as before.
When it comes to the setting of retail price in the consumer retail sector we can only give a Recommended Retail Price. The ultimate decision on the retail price is down to the individual retailer.
We are fully aware that we are slightly more expensive than standard nappies (however we are still cheaper than many of the other “green/eco” nappy providers, especially when measured against performance and quality) but at the same time developing the greenest nappy on the market does cost considerably much more than any conventional product, which in the majority is based on synthetic materials (oil based plastics as opposed to our natural Corn material).
Consumers are becoming more health conscious and switching to preventive measures, rather than reactionary ones. Products with ingredients that are more natural, eco-friendly and sustainable are more and more in demanded in the market, and are a major factor in influencing purchasing decisions. As a consequence the industry and thereby us, confronts certain challenges in coping with the demand of natural ingredients used.
The costs of many natural ingredients has increased for the past two years by almost 25%. Also Naty is constantly striving to reduce our energy consumption and consistently reducing carbon dioxide pollution with new innovative production lines. This (amongst other conscious actions for being a sustainable company), by using the least polluting transportation modes using where possible, such as renewable fuels and energy.
Our approach is a natural one. We want to use natural products whenever and wherever possible in our diapers/nappies and we will always strive to improve on that front. We want to change the negative impact on our environment, we want to change the world and we truly are thankful for your help in this journey.