Naty EnvironmentCan you explain what biodegradability means?

Biodegradability is characteristic of natural substances and materials being assimilated by micro-organisms, and thus introduced into the natural cycles.

In effect, it is a concept that is familiar to everyone. When natural organic materials go into the ground, they tend to decompose progressively, to disappear. This phenomenon is very important for the environment, which has to get rid of waste to make room for new life. Trees, plants and algae, meaning photosynthetic organisms, absorb carbon dioxide from the atmosphere and, with the power of the sun, use it to synthesize sugars, and a whole range of other substances present in nature. The flow of substances and energy passes along the food chain.

However, this mechanism would quickly become blocked if the opposite process did not exist, that is, if it was not possible to release carbon dioxide from organic material. So, in natural equilibrium, the process of biodegradation is as important as that of photosynthesis, of which it is both the outcome and the starting point.

An important role is played in biodegradation by micro-organisms, which are present in every environment, and which are fed by organic waste. Thus, organic material is transformed again into carbon dioxide, thereby completing the natural cycle.

The material we use in our range of Nature Babycare and Nature Womencare products reduces the production of greenhouse gases, thanks to the use of renewable raw materials of agricultural origin, to the biodegradation and the composting process of its various applications, and to the fact that it performs as well as traditional materials.

How does the composting process work?

Composting is the transformation of organic waste into compost.

A pile of organic waste is attractive to micro-organisms that are normally present in the environment. If the water content is sufficiently high, the micro-organisms start to consume the nutritional substance. This means they break down the organic molecules, produce carbon dioxide, water and heat. At the end of the process, the initial waste is transformed into a substance called compost.

In commercial composting plants, this process is controlled and optimized in order to achieve a high conversion speed, control of the effluent, control of the quality of the final compost, etc.

Nature Babycare nappies claim to be based on biodegradable material. What exactly does that mean?

At Nature Babycare we use renewable resources whenever possible, however our nappies are not 100% biodegradable.

The conventional plastic outer sheet has been replaced with a biodegradable material made from maize starch and cellulose fiber, both natural materials. This material, whilst being watertight, also allows the nappy to breath, resulting in an airier, dryer, cooler, and more comfortable nappy.

The outer breathable layer is based on GM-free maize starch, natural additives and biodegradable polyester which is 100% biodegradable in appropriate conditions.

The absorbing layer of a Nature Babycare nappy also consists of biodegradable chlorine free cellulose fluff pulp, blended with a small amount of super-absorbent granules which are necessary to enhance the absorbency of the nappy thereby reducing the number of nappy changes you will make.

What is the environmental difference between reusable nappies and Nature Babycare disposable nappies?

The two products are very different from a convenience & lifestyle choice aspect; however a comprehensive study by the Department for Environment, Food and Rural Affairs (Defra) shows that there is no significant difference in the environmental impact between disposable and cotton nappies. The full study can be found on their website www.environment-agency.gov.uk (An updated lifecycle assessment study for disposable and reusable nappies).

We aim to use renewable resources as often as possible while also focusing on performance. Today, Nature Babycare nappies are one of the most environmentally friendly disposable nappy options available on the market.

What can I do to help?

We know that you are an informed consumer and we know just how important that is. We pride ourselves on our Nature Babycare products and our ability to allow parents everywhere to go green without giving up performance.

But we couldn’t do that without your help. So thank you for being an informed consumer. For caring about the environment. For caring about the health and well-being of your baby. For caring about Nature Babycare. It’s people like you that help Nature Babycare continue to grow.

We don’t spend millions of dollars on marketing campaigns. We prefer to focus our spending on research and development to continually improve our environmentally friendly line of products. Because of this, we rely heavily on word of mouth.

If you’d like to help there are a few easy things you can do:

  • Blog about us
  • Follow us on Twitter
  • Comment on our Facebook fan page
  • Become a Naty Ambassador
  • Link to us from you website
  • Tell your friends
  • Tell your family
  • Ask your local retailer to carry Nature Babycare products

We know that environmentally friendly baby care products are just a small step towards a greener future. But we believe that every little bit helps. There’s so much you can do. There’s so much we can do together. So let’s make a difference. No matter how big or small.

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