Eco at Naty » We consider the effect on the environment in every action we take. NO perfumes, NO dyes, NO parabens » 100% Certified Organic Cotton...

At Naty we consider the effect on the environment in every action we take. Since our start we have worked with The Swedish Society for Nature Conservation (SSNC).

What is SSNC?

SSNC is an environmental organization based in Sweden. They spread knowledge, map environmental threats, create solutions, influence politicians and public authorities. They work at both national and international levels and they have founded one of the world’s most challenging eco labels, Bra Miljöval (Good Environmental Choice). SSNC is governed by its members.

When the Swedish Society for Nature Conservation was first founded over one hundred years ago, its work dealt with protecting Swedish nature. Over time, environmental problems have become increasingly global and SSNC operations have therefore been widened. SSNC now work across borders. They are collaborating with around 60 environmental organisations in Africa, Asia, Latin America and Eastern Europe.

Bra Miljöval, an eco label of SSNC.

Bra Miljöval is the eco label of SSNC. It is referred to as Good Environmental Choice in English. snf_new SSNC started eco labelling laundry detergents and paper in 1988. Currently the system covers 10 product areas and their labeling enables you to choose the products that are least harmful to the environment.

SSNC is constantly arranging reports where it highlights environmental problems to make consumers aware of the environmental issue and make them aware of opportunities to make a difference. Click here to read reports from SSNC in English.

The Global Ecolabelling Network

SSNC is also a member of GEN, Global Ecolabelling Network, a third-party, non-profit making organization, that recognises environmental performance, certification and labelling.
The GEN mission is to improve, promote and develop the “Eco labelling” of products and services

International Union for Conservation of Nature (IUCN)

SSNC is a member of the International Union for Conservation of Nature (IUCN), oldest and largest global environmental organization, with the mission of conserving biodiversity. Biodiversity is fundamental to addressing some of the world’s greatest challenges such as climate change, sustainable development and food security.


A soil conditioning material of decomposing organic matter which provides nutrients and enhances soil structure.


A solid waste management technique that uses natural process to convert materials to CO2, water and humus through the action of microorganisms.

LCA Life Cycle Assessment (sometimes also referred to as life cycle analysis, ecobalance, and cradle-to-grave analysis) is the investigation and valuation of the environmental impacts of a given products or service caused.


An attempt to provide the best outcomes for the human and natural environments both now and into the indefinite future. One of the most often cited definitions of sustainability is the one created by the Brundtland Commission, led by the former Norwegian Prime Minister Gro Harlem Brundtland. The Brundtland Commission defined sustainable development as development that ‘meets the needs of the present without compromising the ability of future generations to meet their own needs.


Composting can reduce the volume of organic waste quite significantly, while the compost produced can be used for agricultural and horticultural purposes. About 50% of all domestic waste comprises organic material, a percentage that is set to grow in the future owing to the growing popularity of biodegradable products (packaging material, disposable cutlery and plates etc)

OK compost

Packaging or products featuring the OK compost label are guaranteed as biodegradable in an industrial composting plant. This applies to all components, inks and additives